We have interviewed a number of marketing executives and managers and identified a number of reporting and analytics problems shared across the industry. Here are the commonest recurring pet gripes we ran into:
- I can get my report but Ill have to wait for IT to get time to
generate it
- I cant get the report I want
- I don't have visibility across multiple campaigns
- My reports have limited data and I cant feel
comfortable making good business decisions
- I'd like to be able to generate my own reports and do some
hypothetical testing
- Is this data correct?
Sound familiar?
Our Solution for You
Our online analytical software is linked directly to your databases so that each analyst can view any type of standard, ad hoc or detailed drill down report before, during and after a campaign. Our Web accessible reports provide near real-time (online real time, offline daily weekly or monthly) multi-channel cross campaign performance metrics allowing you to gain the necessary insights to make good business decisions.
We believe in the importance of accessibility or your own data. Our reporting and analytic tools are designed so that non programmers can extract information either to satisfy a specific query or request as well as mining of data for rules and trends.
LTV, RFM (Recency, Frequency, Monetary Analysis) Profitability Analysis, High propensity buyers reporting and analytics a login away. RFM driven segmentation is continually updated and assessed.
Your custom Web Access Reporting portal allows you to set permissions as to who see what so that you can share information across management, sales, marketing and market research allowing you to share:
- Executive dashboards
- Customer counts
- Merge reports
- Matchback reports
- Custom reports
- Online cubes
- Query and analytics tools
- Tools to query and analyze your data
Your Gains
- Access to real time results
- Better informed
- Make better business decisions
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