Using innovative technology we have reduced the process for generating a mail file or online campaign from weeks to days (or even hours) enabling you to respond more effectively to the market and increase your response rates. Our campaign management software is linked directly to your database so we can quickly turnaround the steps within a campaign from planning to the actual selections themselves in a single afternoon.
Things sometimes go wrong when executing a campaign. List vendors send duplicates, errors and omissions exist in specifications, and as we are the last step in the process invariably we have less time to process your data than planned. Therefore for all jobs we aim to have as much prework done by the time our Account staff receive the specification and final file, cutting days off of the direct mail processing time and giving you valuable contingency time in an event of a problem further up the process.
Using our advanced matching algorithms on your data within your custom marketing database at thinkSmart we quickly and accurately suppress deceased, prison, DNM and custom suppressions, such as customers, frequency of contact, propensity to respond, not only save you money on lists, postage and printing but also help ensure you maintain your business reputation by incorrect targeting or sending multiple pieces to the same individual/household.
The quality of our processing is made available in real time through our job specific quality control reports which are automatically generated and made available to you on your own online reporting portal. We can also automatically notify you by phone, email or even text message as each stage of your data processing so you can be informed of the status of your campaign processing.
Your Gains
- Fast turnaround
- Cost effective
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