As a marketer you want to concentrate on managing your campaign, not vendors and files. The execution of superb marketing strategies are often jeopardized by the inefficient transfer of lists to or from list providers, service bureaus, letter shops and other partner entities. The ability to efficiently move data is the key to gaining a tactical advantage in your marketing campaigns. Frustration increases, costs rise and the campaign stagnates when there are hold ups in large file transmissions, unsecure FTP servers and general glitches in file transport to and from your vendors.
At thinkSmart we make sending and receiving data seamless. We work with your existing database or data providers and use smart technology to make sure the data sent to us is what was specified. We then verify that it is assigned to the correct campaign job.
thinkSmart’s streamlined process assists the list broker by improving delivery speed. It also ensures that you are getting the exact quantities you are looking for.
thinkSmart’s list management application provides automated notifications and responses to problems, ensuring that we receive the correct data in the expected formats. This process means your job will not be impacted by data movement problems.
thinkSmart’s list rental fulfillment tool streamlines the process of extracting data from your marketing database by enabling list managers to easily handle it all themselves. Such self service reduces the time and effort spent by your partners.
thinkSmart’s fulfillment tool enables list managers to select attributes available on the house file, including basic Zip, RFM data and product category information. The
thinkSmart program will include seeds and omit names that were previously selected. Records can be selected and processed online. Once an order has been shipped, various parties are notified via email or text message. As the owner of your data, all rental activity is detailed in your online reporting tool to help you manage the revenue value of your data.
Your Gains
- Efficient movement of data
- Reduces processing time
- Self service fulfillment
- Vendor control
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