Innovation University
"Innovation"
--
it's everywhere -- in print, on the airwaves, on the tip of the tongues
of managers, and always on the minds of CEOs. The questions around innovation
are endless:
- Why are some companies
more innovative than others?
- How can we repeat
our successes if we don't know what we did right?
- What are the best
theories about how innovation happens?
- What are the innovation
principles that guide cutting-edge leaders?
- What are the practices
that embody these principles?
- How do we integrate
these principles with systems thinking, continuous improvement, total
quality management or any of the other management philosophies we've
already adopted?
These are only a few
of the questions people ask when they begin to explore the mysteries of
innovation. We have found that they boil down to two very practical questions:
What
is innovation? and
How can we do more of it?
To help you better understand this rapidly changing field,
we will be publishing a series of Working Guides over the next several
months. The first one is based on Clayton Christensen's ground-breaking
series, The Innovator's Dilemma and The Innovator's Solution.
These guides will only be available to InnovationNetwork
members. For more information about how to become a member, click
here.
Working Guide to Gorilla Innovation
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Disruption
is coming.
The only
question is will you do it or will it happen to you?
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Clayton
Christensen's two-book series, The Innovator's Dilemma and The
Innovator's Solution is one of the most important guides to innovation
available today. Step 1 for anyone wanting to understand and lead innovation
is: Buy
the books .
Step 2 is figure
out how the principles and theories relate to your organization's strategies
and circumstances. This is the hard part because much of this material
is counter-intuitive and most likely counter to your current management
practices â€" especially if yours is a large and somewhat
bureaucratic organization.
This guide is intended
to do two things:
- help you
translate the essence of Christensen's message to the managers and leaders
of your organization
- give you
some tools to stimulate and implement the innovation that is critical
to your future
Included are:
- An innovation presentation
to help you grasp the basics of Christensen's theories and share it
with others
- Definitions of
the broad spectrum of innovation
- Summary of the
most important points made in Christensen's books
- Specific tools
to help you develop and place new concepts along the innovation spectrum
so that you can develop a winning strategy to sell and implement them.
Join
now to receive your copy of this important Working Guide.
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