Having a single database combining the disparate pieces of information about your customers and prospects allows you to create a single customer or prospect view.
This enables you to enhance and enrich your data to gain a deeper understanding of your prospects and customers.
thinkSmart’s technology allows you to match information and append data to deepen your demographics. The targeted information we provide will give you behavioral and psychographic insights into your customers and prospects.
thinkSmart appends third party demographic and lifestyle information, home ownership, presence of children, age, income, model scores, overlay RFM, LTV and channel contact to create customer segments and guide strategy. It is the kind of specificity that will help you create powerful customer communications. For BtoB data,
thinkSmart’s technology consolidates information about your target business. The information can be further enhanced by appending sales, number of employees, SIC and other third party details.
thinkSmart's Standard Appends include:
- Multichannel | Data Append – Appending email and telephone number
data from multiple external data sources to enable multichannel
targeting
- Name Parse and Gender Identification – Separate first and
last names in your data and use thinkSmart's name and nickname tables
to gender code records
- Geo Coding – Appending Latitude and Longitude coordinates, Census Tract, Block numbers, FIPS codes, and County Names to records in a mailing list allowing for advanced geographic reporting
- Distance Append – Selecting target records within a certain or specific distance from a specific location by appending the distance between two locations.
- Split and Key Coding – Custom and standard keycode append to identify list and package on your mail files and your responses.
- Predictive Modeling – Appending predictive scores based on models to identify which customers or prospects are likely to respond
Enriching data and creating a more complete view of your records can be immensely valuable;
but it can also create business risk if you are relying on a single third party source that sold you the data. At thinkSmart we are source agnostic and therefore can work with any one or more of the information service providers
as needed. This ensures that your matching, processing and reporting are separated from the external source of information.
Your Gains
- Rich data
- The right data to the right target audience
- Greater conversion ratios for you
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