Your List DataThe thinkSmart Val

Database Marketing
Your relational database at thinkSmart consolidates all the information available about your customer, leads and prospects into a central database so that you can use that information to drive your marketing efforts at lower cost. Putting prospects and customers in a relational form makes it possible to store a large amount of information about any customer or prospect and retrieve it based on your campaign and reporting needs. thinkSmart's relational data structures accommodate for the fact that prospects are reached and customers buy through multiple channels, including retail, catalog and online. Your database at thinkSmart will be capable of providing a 360-degree picture of your prospects and customers, enabling you to execute against your multichannel strategies. We create a single view of the prospect or customer life cycle by consolidating contact, campaign, transactional billing and demographic information across direct mail, e-mail, inbound and out-bound telesales campaigns. thinkSmart provides you with secure online Business Intelligence (BI) tools to allow you and your partners access to the information stored within your marketing database. Having a history of each prospect and customer enables detailed tracking, reporting and analysis. The delivery of more accurate information helps you make better informed decisions. thinkSmart's relational data structure makes it easy to segment data based on attributes and measure the performance of marketing strategies against each segment. This allows you to strategically adjust segmentation according to the data. thinkSmart's clients use these access tools at both the strategic and tactical levels to drive targeted marketing efforts and personalize customer communications. With easy access to your marketing data in your database, you can increase acquisition, reduce processing time and cost, and drive and measure campaigns that increase customer retention and loyalty. Gains Saves time and money More accurate targeting Richer more insightful reporting and analytics

Your relational database at thinkSmart consolidates all the information available about your customer, leads and prospects into a central database so that you can use that information to drive your marketing efforts at lower cost. Putting prospects and customers in a relational form makes it possible to store a large amount of information about any customer or prospect and retrieve it based on your campaign and reporting needs.

thinkSmart's relational data structures accommodate for the fact that prospects are reached and customers buy through multiple channels, including retail, catalog and online. Your database at thinkSmart will be capable of providing a 360-degree picture of your prospects and customers, enabling you to execute against your multichannel strategies. We create a single view of the prospect or customer life cycle by consolidating contact, campaign, transactional billing and demographic information across direct mail, e-mail, inbound and out-bound telesales campaigns.

thinkSmart provides you with secure online Business Intelligence (BI) tools to allow you and your partners access to the information stored within your marketing database. Having a history of each prospect and customer enables detailed tracking, reporting and analysis. The delivery of more accurate information helps you make better informed decisions. thinkSmart's relational data structure makes it easy to segment data based on attributes and measure the performance of marketing strategies against each segment. This allows you to strategically adjust segmentation according to the data.

thinkSmart's clients use these access tools at both the strategic and tactical levels to drive targeted marketing efforts and personalize customer communications. With easy access to your marketing data in your database, you can increase acquisition, reduce processing time and cost, and drive and measure campaigns that increase customer retention and loyalty.

Gains

Saves time and money
More accurate targeting
Richer more insightful reporting and analytics