Address correction and validation is critical for both postal discount processing and better matching, deduping and attribution.
thinkSmart's proprietary name and address conversion software is designed specifically to identify and reformat addresses for improved deliverability.
thinkSmart's standardization corrects discrete errors such as city misspellings and erroneous state abbreviations, while intelligently recognizing address components and ensuring they are placed in the appropriate fields of the address record.
thinkSmart can receive any file of customers or prospects and, within hours of
receiving data, reconfigure your records into a common format, correct the addresses to U.S. Postal Service standards, consolidate the duplicates, apply National Change of Address
updates and get your records ready for mailing or storage in your marketing database.
Repairing and enhancing the quality of your address data and ensuring your records are verified by CASS (Coding Accuracy Support System), not only enhances deliverability but also enables superior de-duping and matching for file processing and reporting.
thinkSmart provides National Change of Address Conversion using the Postal Service’s National Change of Address file (NCOA) database that tracks changes of address.
thinkSmart automatically updates your database on a regular basis with new addresses from individuals, families and businesses that have moved, preserving the quality of your address data.
Your Gains
- Postal discount
- Better matching and sales attribution
- Reliable data deliverables
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