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CREATIVE THINKING ACTIVITIES FOR BRAND UNDERSTANDING


Function


• Write a résumé for your brand, as if it were applying for a job.
  
  
• Describe the brand as a factory. What would it produce?
  
  
  Personality
  
  
• What character or celebrity represents your brand?
  
  
• Write a "personals ad" for your brand.
  
  
  Competitive Stance
  
  
• Think of your brand as a super-hero. What is its super-power, and what is its Achilles’ heel?
  
  
• What Olympic sport does your brand play, and why? Where does it rank with the other competitors in this sport, and why?
  
  
  Source Of Credibility
  
  
• Create a family crest for your brand. What symbols are on it, and why?
  
  
• Who were your brand’s grandparents? What traits, talents, and things did it inherit?